The goal of La Boîte à Bijoux:
Save jewelry by giving it a second life. Mission accomplished!
When La Boîte à Bijoux opened its doors in June 2000, buying pre-owned jewelry wasn’t universally viewed as a good idea… Interest in buying jewelry has grown considerably since then!
It is with pleasure that I share with you the text below as well as the graph which clearly demonstrates the current situation.
Consumers choose pre-owned jewelry for many reasons: for economic reasons, to consume in an eco-responsible way, and for the pleasure of giving a second life to quality jewelry.
We know that the value of gold is currently reaching new heights, but the massive arrival of synthetic diamonds will unfortunately have caused the price of diamonds to fall.
The La Boîte à Bijoux team is proud to have been able to save thousands of pieces of jewelry from melting down, and we share this pride with you.
PLEASE NOTE THAT THE STORE AT 1323 MAGUIRE IS NOW CLOSED. THE ONLINE STORE REMAINS OPEN AND NEW ITEMS WILL BE ADDED AT FALL. Have a great summer and thank you for your loyalty!
Jocelyne Rouleau
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SECOND HAND VS NEW LUXURY GOODS
https://www.linkedin.com/in/timothyj-robertson/recent-activity/all/
The modern luxury industry didn’t see it coming. The pre-owned market has rewritten the rules, and it’s time for brands to face the cold, hard facts.
“In 2024, it reached an estimated turnover of €48 billion, representing a 7% year-on-year growth, actually surpassing the sales of new luxury products. This is not a small trend; it’s a complete change.”
– Source: Bain et Cie
Hard luxury (i.e., watches and jewelry) continues to dominate, accounting for approximately 80 to 85 percent of total pre-owned sales. Jewelry is booming, but even pre-owned clothing is picking up speed.
Second hand has become the gateway to luxury for ambitious new buyers. When their dream product seems out of reach at retail, resale offers the perfect, accessible alternative—and not just for budgetary reasons.
Brands are getting on board. Instead of fighting it, some brands are launching their own platforms and rethinking their brand as an ecosystem rather than a single sale.
I truly believe that brands that master resale, authentication, and inventory control will be the ones that build deeper, longer-lasting customer relationships.
The future of luxury isn’t just about selling new goods, it’s about creating value throughout a product’s lifetime.